Appfox Subscriptions automatically tags customers with Active Subscriber when they have an active subscription. This tag helps you segment customers for email campaigns, content gating, and other integrations.
How it works
The Active Subscriber tag is managed automatically:
- Tag is added when a customer’s subscription becomes active (when a new subscription is created as active, or when a paused subscription is resumed)
- Tag is removed when a customer pauses or cancels their subscription
- Failed payments do not remove the tag — customers keep the Active Subscriber tag while their subscription is in a failed billing state
The tag is applied and removed through Shopify’s subscription webhooks. You don’t need to enable or configure anything.
Use it with other apps
The Active Subscriber tag appears in the customer’s Shopify profile, so you can target it in other apps and integrations:
Email marketing (Klaviyo, Mailchimp, etc.)
Create segments based on the Active Subscriber tag to:
- Send exclusive offers or early access to active subscribers
- Build win-back campaigns for customers who no longer have the tag
- Personalize email content based on subscription status
In Klaviyo, create a segment with the condition Shopify Tags contains “Active Subscriber”.
Content gating (Locksmith, etc.)
Grant access to subscriber-only content, products, or collections by checking for the Active Subscriber tag.
In Locksmith, create a lock that requires the customer to have the Active Subscriber tag to access specific pages or products.
Shopify Flow automations
Use the Active Subscriber tag as a condition in Shopify Flow workflows to trigger actions when customers become subscribers or when their subscription ends.
Known limitation
If a customer has multiple active subscriptions and pauses or cancels one of them, the Active Subscriber tag is currently removed even though they still have other active subscriptions. This will be addressed in a future update.
The tag updates automatically when Shopify sends the subscription status change, usually within moments.
- Customers — View and manage subscribers in the merchant dashboard
- Integrations — Connect Klaviyo, Cordial, and other platforms
